how it started..
Hi, Tiger! founder and creator Emilie Marchand (aka Lola Torch) brings 16+ years of burlesque performance and custom costume design together, combining refined sophistication with cheeky playfulness.
With inspiration drawn from 1920s and 30s modernism, the carefree ease of 1970s femininity, and the brazen body positivity of Torch’s burlesque students, this collection of bodysuits, bralettes, panties, and loungewear reflects the careful attention lovingly paid to each piece.
By creating items in small batches, with limited quantities of seasonal colors, we are able to produce high quality intimates meant for all body types. Each item is as special as the person wearing it - highlighting the effortless sexiness of the skin we live in, reminding us that comfort doesn’t have to be boring.